If you ever wished that your online business results live up to their full potential, then you need to talk with us about our results driven client focused marketing approaches designed to shake off the internet blues, today.
Now that almost every business has, is developing, or is redeveloping a website, the term Internet Marketing is just beginning its journey into the business world. Yes, the internet has been around for a while now, and e-commerce has reasonably become a household word, however, internet marketing is still in its inception stage.
The concept of Internet Marketing has opened doors for millions of people to generate money. The field of electronic commerce has spread its roots in every nook and corner of the world. No one would have imagined that the Internet would change the whole concept of business. The Internet is a platform using which an individual or an organization can promote a number of products and services.
There is a lot of evidence that shows that you can earn a lot of money online, if you have the right guidance and knowledge.
It’s about the right creative message in the right place. How do you make it work? Here’s our top ten tips for an effective online advertising campaign:
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research:Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, location, location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company’s brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities–way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer’s attention. Emphasize what’s in it for them! A call to action such as “Download”; “Free trial”; “Buy”; “Only $9.95″ help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user’s experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
Benefits
- More cost effective and flexible than offline advertising
- 24/7 availability
- Ease of product research
- Value added customer satisfaction
- Standardized sales performance
- Improved credibility
- Two-way communicative marketing available
- Cheaper market research
- Training and support
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